Carbon Labelling site

Carbon Labels reveal the amount of CO2 associated with products and let consumers make a more informed choice.



The purpose of the site is to explain how the labels work. Trouble is, the role of carbon in global warming is incredibly complex with much debate rages over the causes and effects.



Bearing this in mind, the site became a long copy exercise, taking dry facts and turning them into engaging, digestible copy. You can see the results for yourself here.